OUAI

OUAI Detox Shampoo Jumbo Size with Pump 474ml

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Image 1 - A person is lathering their hair with a clarifying shampoo featuring apple cider vinegar, while the right side lists the benefits: deeply cleanses, removes buildup, helps strengthen + add shine.
Image 2 - A bottle of OUAI Detox Shampoo with a golden liquid is shown, featuring labels highlighting key ingredients: Chelating Agents, Apple Cider Vinegar, and Hydrolyzed Keratin, with additional text stating All Hair Types and 10 fl oz / 300 ml.

Founded in 2016 by stylist to the stars Jen Atkin, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo Jumbo (474ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh: now in a luxurious large size for dedicated detox-ers.

A purifying luscious lather, OUAI's Detox Shampoo Jumbo (474ml) helps to cleanse away dirt, excess oil and product build-up.

This mega-sized mane must-have gives locks a complete reset. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with strands that feel soft, silky and squeaky-clean. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmonious melange of rose, lychee, bergamot, cedarwood and white musk for the perfect final flourish.

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5).

This product has been reformulated and does not contain Butylphenyl Methylpropional.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.