THE CULT RESIDENCY WITH SAIE
It’s a Saie Summer at Cult. Our brand in residence for June, Saie ushers in the season with an always-out mindset — think light-touch rituals, sheer layers and a soft, natural radiance that holds through heat, movement, and long, unhurried days that stretch into night.
Rooted in the belief that beauty should be both high-performing and straightforward, Saie blends plant-derived, good-for-you ingredients with expert-backed formulations. Founded by
Guided by its grounding ethos, “You Saie it, we create it,” Saie dreams up skin-first, easy-to-use essentials that deliver results with minimal effort. These are the kind of products that move in step with the rhythm of modern life: easy to apply, impossible to overdo, and made to enhance rather than transform. From early starts to late-night plans and long, languid days spent under open skies — this is effortless beauty that keeps up this summer, no mirror necessary.
THE VIRAL VANITY CASES ARE BACK
You’ve seen them everywhere — the viral Vanity Cases return to Cult in two sizes — mini and full-size. Stashed with an all-star selection of Saie’s crème de la crème, both vintage-style cases reveal a beauty wardrobe perfectly pitched to fresh-faced radiance — and they're entirely exclusive to Cult Beauty and Saie.
Akin to a beauty treasure chest, both are carefully curated with Saie’s certified gold. In a retro red hue, the mini includes the iconic Super Glowy Gel in ‘Starglow’ — for a light-scattering, unmistakably Saie glow. For a just-pinched flush, the Dew Blush in 'Lady' lends skin a romantic dusty rose warmth. Completing the roster is Mascara 101, offering rich definition, lift and fluttery lashes, alongside the City Set Setting Spray to perfect your base with an ultra-fine mist and a fresh, naturally dewy finish that lasts.
In a deep tan colourway, the full-size edition pairs the iconic Super Glowy Gel in ‘Starglow’ with Dew Blush in ‘Spicy’, a warm, terracotta-toned brown that mimics the look of naturally sun-warmed skin. A perennial favourite, the deeply hydrating Glossybounce Lip Oil comes in ‘Remix’— a sheer cinnamon tint that enhances lips in high-shine colour and cushiony comfort. Finally, the Big Brush joins the mix — a dense, supremely soft complexion brush designed to melt it all together with a seamless, skin-like finish.
FROM ITALY, WITH LOVE
This summer, lived entirely in SuperSuede. New shades Ma Donna, Frutti, and Vino arrive exclusively with Saie's Cult residency. Made in Italy, SuperSuede begins as a soft, pliable dough — hand-whipped, shaped, and set onto terracotta discs before being gently wrapped in cloth and slow-baked for hours using traditional Italian techniques. Then, fresh out of the oven, comes SuperSuede. Impossibly lightweight with a velvety feel and finish on the skin, these sculpting powders effortlessly diffuse colour across the cheeks with a blurred, soft-focus effect.
- Ma Donna — a cool mauve, best paired with Lady Dew Blush
- Frutti — a bright berry, best paired with Dreamy Dew Blush
- Vino — a red bronze, best paired with Spicy Dew Blush
The Best Of Saie
Complexion
£24.00
Recommended Retail Price: £21.00Current price: £15.75
£35.00
£26.00
£28.00
£22.00
Lips
£19.00
Eyes
£23.00
Rina is Cult Beauty’s SEO Content Strategist and Beauty Expert and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or a fantasy romance novel, with an *extra* hot cappuccino in hand.
