HOW TO ACHIEVE HAILEY BIEBER’S STRAWBERRY MAKE UP LOOK
Last Updated: 29/06/2026
Here at Cult Beauty, we’ve done the hard work for you and created a step-by-step guide to help you recreate the look. Whether you’re leaning into a Strawberry & Cream-inspired Wimbledon make up moment or simply want a fresh, flushed finish for summer, here’s how to make the trend your own.
In This Article:
BUT FIRST…WHAT IS STRAWBERRY MAKE UP
Strawberry girl make up is all about using a variety of pink, red and berry hues alongside glow-giving formulas across your cheeks, lips and eyes. Aptly named, the trend pays homage to one of our favourite summer fruits. The result? A fresh, flushed and oh-so radiant look.
The key is to keep everything soft and seamless. Think dewy skin, creamy colour, brushed-up brows, subtle faux freckles and a glossy lip that gives your make up a juicy, just-bitten finish.
HOW TO ACHIEVE THE STRAWBERRY MAKE UP LOOK
Just as tempting as tucking into a bowl of berries on a warm summer’s day, achieving strawberry make up is simple — just follow the steps below.
1. PREP AND PRIME
As with all make up looks, start by prepping and priming your skin. As strawberry girl make up is renowned for its glossy glow, it’s best to use products with a subtle shine. We’re talking radiance-boosting formulas that leave skin looking fresh, hydrated and naturally lit from within.
Smooth a small amount of VIEVE Super Skin Nova or your chosen glow-enhancing primer across your complexion after your skin care routine. Allow the formula to settle before applying any other products, so your base stays smooth rather than slippery.
For a softer everyday finish, focus glow on the high points of the face. For a more luminous look, apply all over before foundation or concealer.
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2. BRUSH YOUR BROWS
Next, rather than finishing off your base, jump straight to your brows. Strawberry make up feels polished but still relaxed, so the aim here is fluffy, lifted definition rather than anything too sculpted.
Using a clear or softly tinted brow gel, evenly coat your brow hairs from root to tip. Use short, upward motions to brush through the arches, then comb again to blend and build your shape. This keeps the look fresh and frames the face without taking attention away from the cheeks and lips.
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3. CONTOUR WITH A CREAMY BRONZER
Now, it’s time to get back to your base. To boost that dewy sign off, swap your typical bronzing powder for a creamier formula like Saie Sun Melt Natural Cream Bronzer. This allows pigment to sweep seamlessly across your skin while enhancing a nourished, natural-looking finish.
Apply your sun-kissed hue to the tops of your cheeks, temples, forehead and lightly across the bridge of your nose. Then, using your go-to bronzer brush, blend in circular motions until the colour melts into your base.
The goal is warmth, not a sharp contour, so keep your placement soft and diffused.
4. CONCEAL CONCENTRATED AREAS
After that, apply a lightweight concealer to blur any areas you may want to even out. Apply to selected points including under the eyes, around the nose, the corners of the mouth and anywhere you want a little extra coverage.
Then, with your finger, brush or sponge… blend, blend, blend away.
Keeping your coverage concentrated means your natural skin can still shine through, which is exactly what gives strawberry make up its fresh, effortless feel.
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5. BLEND, BLUR AND BLUSH YOUR CHEEKS
Next, using one red and one pink cream blusher, apply two to three dots of each pigment up the apples of your cheeks before blending them together with your fingers.
Dab the dots with your index finger, blurring the two tones together to create that covetable red-meets-pink strawberry flush. For a more lifted look, blend upwards towards the temples rather than keeping the colour low on the cheeks.
For a more literal berry-toned finish, look for blush shades with strawberry, rose, guava or soft-red undertones. The trick is to build slowly; you can always add more, but the prettiest strawberry flush should still look soft and skin-like.
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6. HIGHLIGHT WITH PEACH
Now you’ve aced that famed flush, it’s time to enhance your look. Add shine with a peachy, pink or champagne-toned highlighter to give your skin a lit-from-within glow.
Tap a small amount onto the tops of your cheeks, brow bones and cupid’s bow. Opting for a cream or liquid formula over a powder keeps your complexion looking hydrated, while helping your colour stay fresh throughout the day.
Keep the glow focused where light naturally hits the face. This stops the finish from looking too metallic and keeps the overall look soft, glossy and wearable.
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7. LIGHT UP YOUR LIDS
Once your base is complete, it’s time to accentuate your eyes — but this time, use your bronzer rather than your typical shadows.
With your everyday eyeshadow brush, blend the same creamy bronzer into the creases of your lids, working it backwards and forwards in soft, windscreen-wiper motions. Then build and blend as desired.
This keeps the whole look cohesive and adds subtle warmth without competing with the blush. For a little extra polish, you can tap a small amount of highlighter onto the inner corners of the eyes.
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8. APPLY SOME FAUX FRECKLES
Top off your look with some faux freckles sprinkled sparingly across your cheeks and nose. To do this, use an ultra-fine brown eyeliner, like VIEVE Power Ink Liner, and lightly tap the tip where you want to give the illusion of freckles.
The secret? Don’t get too carried away — you want them to be believable, after all. When it comes to faux freckles, less is more.
Once applied, gently press over each dot with your fingertip to soften the finish and help them blend into the skin.
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9. DEFINE YOUR EYES
Add your finishing touches by using a fine-tipped eyeliner to create the subtlest cat-eye across your eye line. Simply draw along the lash line, extending upwards and outwards to create a fine wing.
Once complete, grab your mascara and apply the colour from root to tip, brushing upwards two to three times on each eye.
For strawberry make up, the liner should feel soft and lifted rather than graphic. Brown or deep espresso shades work especially well if you want definition that still feels natural.
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10. LEVEL UP YOUR LIPS
Lastly, perfect your pout in just three easy steps. Start by applying a pink-hued lip liner to sculpt your shape. Using the pigment, outline your lips starting with the corner of the top lip, then work your way around.
Next, take a little of the same cream blusher you used for your cheeks and dab it onto the centre of your lips to tie the look together. Complete your strawberry sign off by sweeping over a glossy lip balm or lip gloss for a subtle yet shimmering finish.
For an extra juicy take, choose pink, berry or strawberry-toned lip shades that add shine without feeling heavy.
There you have it; everything you need to know about the strawberry make up trend. All that’s left to do is cure your cosmetic sweet-tooth and indulge in the renowned TikTok-approved look. Alexa, play Strawberry Fields Forever by The Beatles…
Strawberry makeup FAQs
What products do you need for strawberry makeup?
The key products for strawberry makeup are a glow primer, cream bronzer, pink or red-toned blusher, highlighter, brown eyeliner for faux freckles, mascara and a glossy lip balm or lip tint.
What colour blush is best for strawberry makeup?
Pink, red, berry and strawberry-toned blushers work best. For the most natural-looking flush, layer a pink shade with a warmer red tone and blend high on the cheeks.
Can strawberry makeup work for a Wimbledon makeup look?
Yes. Strawberry makeup works beautifully for a Wimbledon makeup look because it feels fresh, polished and summery. Pair dewy skin with a soft strawberry cheek and a glossy pink lip for a Strawberry & Cream-inspired finish.
Cult Beauty’s Senior SEO Copywriter, Trifonia started out in the industry when bold brows were just becoming a ‘thing’, and shares a passion for all things fashion and beauty. Currently embracing her curly girl journey (after endless years of straightening her strands), she is finally reverting to her natural ways! When Triffy isn’t busy testing out the latest curl-saving solutions, you’ll find her binging the latest reality TV show or on a long walk listening to her ever-evolving country music playlist.
